Clarity in chaos.
Qwake is a first-of-its-kind technology company on a mission to revolutionise how firefighters navigate, communicate, and save lives in zero-visibility environments. They’ve developed pioneering hardware, head-up display (HUD) systems built directly into firefighter helmets, that bring real-time vision and direction into some of the world’s most extreme conditions. Qwake's ask was to build a bold, future-facing visual identity that could match the gravity of their mission. Alongside the brand identity, we also worked on the product experience, designing the interface of the Qwake iPad app, a critical tool for fire chiefs to monitor live operations, track crews, and maintain situational awareness in fast-moving environments.
In designing the Qwake app, we developed an extensive design library encompassing typography, colour palettes, and UI components. This foundation created a cohesive and flexible system that aligned with the brand’s bold and precise identity. By establishing the library as we designed, we were able to design and build confidently and consistently as the project moved forward. The system was build as a foundation, allowing the Qwake team to build upon it as the product evolved in the future.
