A personal brand with purpose.

Meha, founder of the successful wellness brand Silk & Sonder, approached us to help shape her personal brand, something that could support her growing presence as a founder, speaker, and thought leader. As a friend and former colleague, we already had a shared understanding, but we took the time to dive deeper, exploring how she wanted to be perceived and where her brand would live. From early concepting to final design, we explored a range of creative directions before focusing on the chosen route: a flexible, elegant identity system that could adapt across platforms while keeping her tone and presence consistent and intentional. A brand that felt distinctly Meha -thoughtful, modern, and full of quiet strength.