Hey, I'm Alex Lockey, I started Hello Lockey because of my passion for brand, and unlocking its power to create meaningful connections, drive engagement, and shape the success of the clients we work for. With over two decades in the creative industry, honing my skills, and working with amazing clients, globally, I am now focusing on brand strategy, brand identity, visual identity, and seamless rollout across mobile, web, social, and offline channels.
Whether defining a brand’s foundation or revitalising an existing identity, I thrive on helping clients harness their brand’s full potential. I’ve had the privilege of working with both ambitious startups and globally recognised brands like MGM Resorts, Victoria's Secret, IBM, AB InBev, Fennel, Dobby, Qwake, and Vella (to name a few), ensuring their brand becomes a driving force behind their growth and impact.
To summarise, I'm a...
At Hello Lockey, values aren’t just words on a slide, they guide how we think, collaborate, and create. They shape the conversations we have, the choices we make, and the work we put into the world. Whether we’re crafting a new identity or refining an experience, these values keep us grounded in what really matters: doing meaningful work, with people we respect, that makes a real difference.
Across every project, no matter the scale or sector, our focus remains the same - creating work that matters. Work that connects, resonates, and drives real impact. We bring years of experience, creative thinking, and strategic clarity to the table, but what truly powers everything we do are the relationships we build along the way. We see every client not as a transaction, but as a partner. Together, we shape brands that not only look the part but feel meaningful, internally and externally. It’s this mix of trust, collaboration, and shared ambition that turns great work into lasting success.
