More than movement.

Founded by yoga expert and social influencer Kino MacGregor, Omstars set out to become more than just another video platform. With a community of over 2 million followers, Kino envisioned a space where people could go deeper, learning from world-class teachers, exploring the four pillars of OmStars (Practice, Insight, Wellbeing, and Culture), and connecting to something more spiritual than a workout. We partnered with Omstars to craft a brand identity that reflected that vision, capturing both the expert-led credibility of the platform and the emotional, transformational heart of the practice. From visual identity to digital presence and merch, the goal was to create a brand that felt as rich, calm, and considered as the experience itself.