Vetted pros. Real peace of mind.
When Dobby came to market, they were building something much-needed in the world of home improvements: a platform that connects homeowners with fully vetted, trusted professionals, protecting people from the all-too-common pitfalls of unreliable tradespeople. They understood that a house isn’t just a property; it’s someone’s home. And they treated that responsibility with the same care and respect as their customers do. Dobby needed a brand identity that could reflect that vision, something that felt safe, modern, and reassuring. We created a full identity system, along with clear, accessible guidelines covering brand messaging, tone of voice, visual identity, and how everything would roll out across digital platforms and real-world touchpoints.
The logo was grounded in Dobby’s core promise: protection. Designed to represent both the home and the secure layer of trust wrapped around it, the symbol communicates a sense of safety and structure. It visually captured the value Dobby brings to every customer, a protected space, cared for by professionals who’ve been carefully selected for quality and reliability. It’s a simple mark with a strong message: your home is in good hands.
Every concept comes from somewhere. After research, stakeholder interviews, competitor as well as competitive research, we dive in to brainstorm. After exploration, great ideas move forward, this stage of a project is so exciting and rewarding.
Take a look at some of the other concepts created.
